Toothpaste

Find the right toothpaste for your smile: whitening, sensitive, gum care, organic, kids and fun flavoured formulas.

Toothpaste for every smile

The right toothpaste depends on what your teeth need. Choose whitening toothpaste for a brighter smile, sensitive formulas for comfort, gum protection for healthy gums, organic toothpaste for a natural routine or fun flavours that make brushing something to look forward to.

Types of toothpaste

• Whitening: lifts everyday surface stains.
• Sensitive: calms teeth that react to hot and cold.
• Anti-plaque & cavity: fluoride, xylitol and remineralising care.
• Organic & natural: botanical and certified organic formulas.
• Flavoured: iced latte, red velvet, mango sorbet and more.

How to brush properly

1. Use a pea-sized amount of toothpaste.
2. Hold the brush at a 45-degree angle to the gum line.
3. Brush every surface for two minutes.
4. Spit, but don't rinse, so the fluoride keeps working.

Toothpaste for kids

Children need a toothpaste with the right fluoride level for their age. Find them in our kids' oral care collection.

Brands in this collection

Discover toothpaste from Ecodenta, Hismile, Elgydium, Arm & Hammer, XOC, Naturaverde, Tricolorii and Biobaza.

Frequently asked questions

How much toothpaste should I use?

A pea-sized amount is enough for adults; children need even less.

Can I switch toothpaste often?

Yes, many people alternate between whitening and sensitive formulas.

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