Vitesse sits within Italy’s professional cosmetics ecosystem through INCO Beauty Company, founded in 1971 in Pianoro near Bologna. That background shapes the brand’s approach: less trend-chasing, more structured routines and clear product roles designed for consistent use.

The Vitesse universe is often presented in ‘lines’ that map to needs—cleansing, hydration, sensitivity, rebalancing—making the range easier to navigate for customers who want direction. Within Vitesse Urban Beauty, INCO frames the line around modern stressors like pollution, reinforcing a practical skincare mindset: support the skin barrier, keep routines steady, and choose products by function.

For Luxx Cosmetic, Vitesse belongs as a professional-leaning option that remains approachable. It suits shoppers who like the reassurance of structured skincare, but prefer to keep their routine realistic—clear steps, repeatable textures, and products designed to fit everyday life. It remains especially strong in replenishment shopping where clarity matters. The range is designed to feel usable, repeatable and easy to integrate. Overall, the brand rewards consistency rather than complexity. It remains especially strong in replenishment shopping where clarity matters. The range is designed to feel usable, repeatable and easy to integrate. Overall, the brand rewards consistency rather than complexity.