Milk Shake The Gloss Acidic pH Demi-Permanent Colour 10.11 Intense Ash Platinum Lightest Blond 60 ml

Milk Shake The Gloss Acidic pH Demi-Permanent Colour in shade 10.11 Intense Ash Platinum Lightest Blond is an ammonia-free, oil-based demi-permanent hair dye designed for tone-on-tone colouring and high-gloss finishing. This acidic pH formula deposits rich, translucent pigment without lifting natural hair levels, making it ideal for refreshing colour, neutralizing brassiness, and blending up to 50% grey hair.

• Shade: 10.11 (10AA) Intense Ash Platinum Lightest Blond
• Formula: Ammonia-free, acidic pH (approx. 6.7) for cuticle closure and shine
• Benefits: Neutralizes warm tones, adds glossy finish, blends grey hair
• Longevity: Lasts approximately 15-20 washes

Enriched with hyper-fermented prickly pear extract, blueberry fruit extract, amino acid complex, and sunflower seed oil, this treatment nourishes the hair while delivering vibrant, cool-toned results. It provides UV protection and helps maintain colour integrity between permanent services or after lightening.

For professional use, mix 1:1 with The Gloss Acidic Colour Activator. Apply to pre-shampooed, towel-dried hair (approx. 50% dry) using a bowl and brush or applicator bottle. Process for up to 20 minutes, emulsify with water, rinse thoroughly, and follow with a colour-specific conditioner. A patch test is required 48 hours prior to use due to the presence of oxidative dye intermediates including p-phenylenediamine and resorcinol.